Authenticity, Trust, and Legitimacy in Southeast Asian Governmental Branding
This study examines governmental branding through a comparative case study of Malang Creative City (Indonesia) and the Malaysia Madani initiative (Malaysia) applying Wijaya’s eight-dimensional framework. Data was collected between May 2025 and July 2026 through document analysis, public communicatio...
The International Journal of Interdisciplinary Civic and Political Studies
Common Ground Research Networks