Applying the Elaboration Likelihood Model to Voting

This research is a meta-analysis that examines the Elaboration Likelihood Model’s usefulness for explaining voting in three elections: the 2004 and 2008 presidential elections, and the 2006 Wisconsin gubernatorial election. It was hypothesized that under a condition of high involvement, the “central...

The International Journal of Interdisciplinary Social Sciences: Annual Review

Common Ground Research Networks