Analytical Method to Evaluating Brands Strategy, their Trends and Potentials for Product Development (Case Study about Nokia Mobile Phones)

According to S&P report in 2008, Nokia is the bestselling brand of cellular phones in the world in 2007 and early months of 2008. The company has 50% share in world market, 55% of index share of Asia and 38% of index share of Iran To clarify the design approach caused NOKIA’s great success in iran m...

Design Principles and Practices: An International Journal—Annual Review

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