An Investigation of the Framework of Relations among Language, Music, and the Advertised Product in Television Commercials

Advertisements in the media are polysemic and multimodal. The visuals, the music and the oral text (dialogues, narrations) constitute a unified whole; all these elements support each other. The advertiser does not state directly that we must obtain the advertising product but, rather, adopts a kind...

The International Journal of Learning: Annual Review

Common Ground Research Networks