Advertisements and the Changing Value System in Rural India

There was a time when India was described as a land of snake-charmers, elephant riders, agriculturists and villagers who were totally unaware of any commercial products, not even toothpaste. These villages and small towns, which were once inconsequential dots on maps, are now getting the attention o...

The International Journal of Knowledge, Culture, and Change Management: Annual Review

Common Ground Research Networks