A Cross-Linguistic Comparative Analysis and Study of National Cultural Values in Advertising Texts in Chinese, Kazakh, and Russian

This study explored how national cultural values are represented in Chinese, Kazakh, and Russian advertising texts, considering the linguistic and cultural specifics of each language. The research analyzed six advertising cases from China and Kazakhstan, examining lexical, pragmatic, syntactic, styl...

The International Journal of Communication and Linguistic Studies

Common Ground Research Networks