The authors past experience is 18 years as corporate outbound marketing manager in large multi-national commercial organizations (Hewlett Packard, CoCreate, Sun Microsystems), managing various marketing teams in the US, Europe and Asia. The product..
The authors past experience is 18 years as corporate outbound marketing manager in large multi-national commercial organizations (Hewlett Packard, CoCreate, Sun Microsystems), managing various marketing teams in the US, Europe and Asia. The product focus centred around state-of-the-art information technology hardware and software. More recent experience includes work as a strategy consultant and management advisor for start-ups and medium size high tech firms.
Many years of practical experience dealing with the seemingly unpredictable success or failure of a product as well as its weak relation to a products stated benefits and features, has caused the author to be critical of traditional perspectives found in management literature; to thinking about organizations from perspectives contained in sociology, social psychology, psychology and some aspects of neuroscience.
Researching outside the traditional discipline of management science has caused the author to adopt a broader personal perspective through which individuals’ choice of action and its consequences for technology management can be considered.
Less
Technology, Knowledge, and Society
