I am Ph. D. research assistant at the Polytechnic University of Marche. I have been involved with research in agro-food marketing at the regional and national level. I joined the University of Ancona in 1994 working on market initiatives concerning..
I am Ph. D. research assistant at the Polytechnic University of Marche. I have been involved with research in agro-food marketing at the regional and national level. I joined the University of Ancona in 1994 working on market initiatives concerning traditional & typical products, including the organic ones. I completed my Ph.D in 2000 discussing a dissertation on Means-End Chain analysis of Italian organic consumers.
I have been lecturer in “agro-food marketing” at the Faculty of Agriculture of the University of Ancona and of Industrial marketing at the Faculty of Engineering and I am currently carrying on EU-funded research on organic supply chain and on organic consumer behaviors an a regional project on quality perception and WTP. I wrote a book on the marketing of organic wine, co-authored with Prof. Zanoli and several publications on consumers analyses.
I have been a teacher in Mathematics and Statistics at school from 1987 to 1999.
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Interdisciplinary Social Sciences
Food Studies
