Seonaidh McDonald is a Reader in Sustainable Behaviours at Aberdeen Business School, Robert Gordon University. Her research interests centre on sustainable consumption and she has investigated consumer behaviour and consumer decision-making across a
...MoreSeonaidh McDonald is a Reader in Sustainable Behaviours at Aberdeen Business School, Robert Gordon University. Her research interests centre on sustainable consumption and she has investigated consumer behaviour and consumer decision-making across a wide range of issues including waste, travel, domestic appliances, food, household goods and energy. She also has a strong interest in qualitative research methods and how these are used within organisational research.
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Organization Studies
