Matthew Head is a PhD researcher in the Design Ergonomics Research Group at Loughborough University. He studied Product Design and Innovation at the University of Portsmouth, graduating with First Class Honours, and joined the Elite to High Street p
...MoreMatthew Head is a PhD researcher in the Design Ergonomics Research Group at Loughborough University. He studied Product Design and Innovation at the University of Portsmouth, graduating with First Class Honours, and joined the Elite to High Street project in 2008. This project investigates the design of personalised sports footwear and Matthew's research focuses on the exploration of the personalisation process for running shoes within the retail environment.
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Design Principles and Practices
