I received my PhD from the University of Arizona in 1993. After nine years teaching in the USA, I joined Bond University (Australia) where I am Professor and Head of the Marketing Department. I have published in top journals, including the Journal
...MoreI received my PhD from the University of Arizona in 1993. After nine years teaching in the USA, I joined Bond University (Australia) where I am Professor and Head of the Marketing Department. I have published in top journals, including the Journal of Marketing Research, the Journal of Consumer Research, Psych & Marketing and the European Journal of Marketing. When possible, I like to travel and experience different cultures.
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Sport and Society
