Professor Farrell is Professor of Marketing at Charles Sturt University (CSU). He has over 25 years experience in academia and private enterprise, including working as a Senior Account Manager in a leading advertising agency in the UK. He was appoin
...MoreProfessor Farrell is Professor of Marketing at Charles Sturt University (CSU). He has over 25 years experience in academia and private enterprise, including working as a Senior Account Manager in a leading advertising agency in the UK. He was appointed Associate Dean in the Faculty of Arts in 2008, with primary responsibility for research development and marketing. Professor Farrell is currently an advisory board member for the Education for Professional Practice Institute at CSU. Prior to joining the Faculty of Arts, he has held a number of positions in the Faculty of Business at CSU, including Head of School; Sub Dean MBA; Sub Dean Marketing and Discipline Leader; Director, Graduate Business Programs, and Acting Head, International School of Business. Professor Farrell’s research focuses upon the market orientation of organisations. He has published articles in leading international journals, including the Journal of Market Focused Management, International Journal of Research in Marketing, European Journal of Marketing, Industrial Marketing Management, Personnel Review, Asia Pacific Journal of Human Resources, Australian Journal of Management, Australasian Marketing Journal, Asia Pacific Journal of Human Resources, and the Marketing Bulletin.
Other activities include acting as an ad hoc reviewer for several leading marketing journals, serving as track chair at the Australian and New Zealand Marketing Academy Conference, and adjudicator/examiner for 19 PhD and DBA theses, from leading Australian Universities.
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