Damon Aiken received his PhD from the University of Oregon in 2001. He currently teaches at Eastern Washington University in Spokane. His research has appeared in the Journal of the Academy of Marketing Science, the Journal of Advertising Research
...MoreDamon Aiken received his PhD from the University of Oregon in 2001. He currently teaches at Eastern Washington University in Spokane. His research has appeared in the Journal of the Academy of Marketing Science, the Journal of Advertising Research, the Journal of Sponsorship, and Sport Marketing Quarterly. His sport-related research interests include fan values, team preference formation, team identification, and segmentation according to "old school" values.
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Sport and Society
