My interest is in the area of visual design and involves a broad array of multi-disciplinary research. A common theme in my research is cross-cultural communication and the power that visual design wields with regard to influencing and reaching a common understanding of a shared goal.
Communication is of paramount importance in any given situation; indeed, it is the key to getting any project from conception to completion. I have an extensive background in Art History and Visual Design, one of my areas of concentration is iconography: the symbols, colors, and images that can create an emotional or associative response in the viewer. My research is informed by such inquiries as: What do colors and symbols mean in different cultural contexts? What catches the eye of the participant/consumer/user? What non-textual images resonate with the viewer? What factors do cultural, religious, and socio-environmental predispositions play in visual cognition?
The cognitive psychology of communication and visual design shows that non-verbal cues are as important verbal instructions. It takes more than learning another language or verbalizing directives to reach an audience: it’s about finding ways of getting your ideas across language, cultural, and interpersonal barriers.
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Design Principles and Practices
