Jim Gentry is the Maurice J. and Alice Hollman Professor of International Business and Marketing at the University of Nebraska-Lincoln. He has authored (or more frequently, co-authored) over 80 articles, 12 chapters in edited books, and over 200 con
...MoreJim Gentry is the Maurice J. and Alice Hollman Professor of International Business and Marketing at the University of Nebraska-Lincoln. He has authored (or more frequently, co-authored) over 80 articles, 12 chapters in edited books, and over 200 conference papers. His current research interests are changes in consumption due to life-event transitions, family decision making, gender roles, differences in decision processes across cultures, and the evolution of marketing processes in transition economies.
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Aging and Social Change
