James Coyle currently holds a joint appointment at Miami University in the Marketing Department and Armstrong Interactive Media Studies. He is Director of the Center for Research in User Experience. In this role, he works with faculty from across th
...MoreJames Coyle currently holds a joint appointment at Miami University in the Marketing Department and Armstrong Interactive Media Studies. He is Director of the Center for Research in User Experience. In this role, he works with faculty from across the University who are interested in applying biosensors (specifically eye tracking, facial expression analysis and galvanic skin response) to their research to better understand emotional and behavioral responses to stimuli. His own research interests include how consumers visually process online content in digital media environments, viral marketing, and music piracy. He received his MA (1995) and PhD (1997) in Journalism (Advertising Studies) from the University of Missouri-Columbia.
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