Dr. Matthews is an Assistant Professor at North Carolina State University in the College of Textiles and specializes in Textile Brand Management and Marketing. Her research interests include consumer behavior, branding, retailing, and fashion consu
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Dr. Matthews is an Assistant Professor at North Carolina State University in the College of Textiles and specializes in Textile Brand Management and Marketing. Her research interests include consumer behavior, branding, retailing, and fashion consumer groups.
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