Dalmé Mulder is at present a lecturer at the University of the Free State (UFS). She lecturers all areas of integrated marketing communication and is part of the dynamic team of the Department of Communication and Information Studies. She started her career in 1989 as a public relations practitioner and joined the UFS in 1994 as junior lecturer. In 2004 she joined forces in a part time capacity and launched an IMC agency called Bataung Marcom Strategists. This agency specialises in the formulation of integrated marketing communication strategies and is actively involved in the training of government communication practitioners.
Dalmé has a masters degree in Communication Science. The focus of her dissertation was strategic planning in marketing and the use of post-purchase evaluation criteria in the formulation of marketing and advertising strategies.
In 2000 Me. Mulder was involved in developing a new curriculum for a degree in Integrated Marketing Communication (IMC). Since 2001 the University of the Free State presents a B.A. as well as a M.A. Integrated Marketing Communication degree (the only of it’s kind in South Africa) of which Me. Mulder is the qualification head. Since 2000 Dalmé has been involved in a number of research projects in IMC and published several articles on the topic. She is currently busy with her Ph.D. in IMC.
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Diversity in Organizations, Communities, and Nations
