Professor Bruce Wood is a qualified Designer with 17 years experience in industry on a national and international scale. Founder of the CCI at GCU in 2002, he has created Masters programmes in Product Design and Development, Digital Media and more r
...MoreProfessor Bruce Wood is a qualified Designer with 17 years experience in industry on a national and international scale. Founder of the CCI at GCU in 2002, he has created Masters programmes in Product Design and Development, Digital Media and more recently, Design Practice and Management, He leads on the areas of Design Management and Sustainable design on this programme He has supervised numerous Knowledge Transfer Partnership (KTP) projects and his present research activities include economic development through the use of creative industries as a driver for new products and services. Prior to joining GCU he directed a number of large-scale design-led economic development projects resulting in the development of over 200 products He has recently completed his PhD entitled ‘Design as an Economic Development Enabler’ which considers in-depth the role that design can play in Economic Development at a Company, Regional, National and International level. He was appointed as Professor of Design Innovation at Glasgow Caledonian University.
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Design Principles and Practices
