Since 1991, Brad Sago has been researching, writing and consulting on the topics of generations and generational issues. Clients come from a variety of organizations including universities, US Navy, US Army, for-profit businesses, hospitals, America
...MoreSince 1991, Brad Sago has been researching, writing and consulting on the topics of generations and generational issues. Clients come from a variety of organizations including universities, US Navy, US Army, for-profit businesses, hospitals, American Marketing Association and many professional organizations. His publications on generational issues include "The Online Shopping Psychology and Expectations of Millennials" and "Uncommon Threads: Mending the Generation Gap at Work". He is the principal of Consumer Mindset (www.consumermindset.com). For almost two decades, Dr. Sago has been a university business faculty member teaching a variety of marketing and business strategy classes on both the undergraduate and MBA levels. In addition, he has taught undergraduate and graduate classes in new media. His areas of teaching concentration include marketing, consumer behavior and business strategy.
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