Bob McClelland has worked in the UK Higher Education sector for 36 years. He is currently a Reader in Educational Technology and a Fellow of the Institute of Statisticians and Higher Education Academy. Initially a Chemist he has lectured Business Statistics, Decision Making, Management and Research Methods to undergraduates, postgraduates (MA, MBA and executive MBA), Doctoral students and professional courses in Business. He is Programme Manager of two Masters programmes, a Faculty Enterprise Chairman and Head of the Centre for Market Research Technologies at Liverpool John Moores University. Bob's research is based upon corporate learning, utilizing new and emerging technologies (his doctoral subject) and evaluating projects. He has written several textbooks and has published widely on Learning and Teaching issues in Business Education. He undertakes a range of consultancy activities for enterprise and supervises twenty doctoral students in the UK and overseas. He is also a visiting Professor to Shanghai University and an MBA/Doctoral programme in Ramkhamhaeng University, Thailand.
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