Ann Petermans has a Master's Degree in Communication Sciences. Since research has always fascinated her, she started her career in a Market Research Company. After having worked there for 3 years, in 2004 she turned to scientific research at the res
...MoreAnn Petermans has a Master's Degree in Communication Sciences. Since research has always fascinated her, she started her career in a Market Research Company. After having worked there for 3 years, in 2004 she turned to scientific research at the research group ArcK of PHL University College. Recently, she started working on her Ph.D. research in the field of 'Interior Architecture' (more specifically, Retail Design) at the PHL University College and Hasselt University. Her research focuses on the relationship between Experience Economy and Retail Design. The principles and practices of the ‘experience economy’ more and more are being used in Retail Design, since the creation of memorable experiences seems to have positive consequences for the retail store. However, the Interior Design discipline in general, and the Retail Design discipline in particular, lack a theoretical framework to critically reflect about this economic phenomenon. Moreover, the literature that emphasizes the importance for retailers to focus on experiences often lacks empirical support. This Ph.D. project aims to formulate answers to this knowledge gap.
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Design Principles and Practices
