Fifteenth International Conference on The Inclusive Museum

Abstract

More satisfied visitors, higher turnover in cafés and shops, less visitors in traffic jams and extra income from travel services. These are some of the aims of a mobility program in The Netherlands set up to help museums and leisure locations enhance the hospitality of their access. By extending their red carpet, mobility management becomes enjoyable and rewarding. In the smart travel program ‘Hospitality Accessibility’ simple solutions are collected and shared among participating organisations. The central theme is the fact that the success of the organisations involved suffers from dissatisfaction caused by insufficient information, bad accessibility, and other mobility issues. Focus is set on mobility information, access to public transport, signage towards and inside the museum and many other transport and hospitality issues. Improvements lead to higher general visitor satisfaction, more time to enjoy the museum and spend money, higher numbers of returning visitors, better word-of-mouth advertising and more positive social media reviews. Among the participants were organizations like Holland Open Air Museum Arnhem, Dutch Design Week, Ontdekfabriek Eindhoven and museum Catharijneconvent Utrecht. We show examples and best practices that can be applied immediately so attendees can roll out the red carpet of their museum.