Collecting Information about Visitors to Provide Personalised and Inclusive Experience within Museums: The Profiling Tool and the Web App “Inclusive Memory”

Abstract

Applications for customising the experience within museums are becoming increasingly popular. Providing visitors with tools to access personalised educational experiences could be one of the key strategies to make museums accessible and inclusive. For these reasons, within the Inclusive Memory project a user profiling tool has been developed to be delivered through the use of a multifunctional Web App. Before adopting the methodology developed with subjects at risk of social exclusion, we decided to carry out a preliminary validation involving 15 in-training museum educators with the dual purpose of verifying the hypothesis that there are associations between the artistic preferences and personal characteristics of museum visitors and to collect feedback from museum education specialists on the use of the Web App for social inclusion purposes. The data were collected through the integrated use of the questionnaire and focus group discussion. Preliminary results revealed an association between levels of extroversion, artistic preferences and ways of using the museum. Further administrations of the questionnaire were carried out in experimental settings in order to verify the data obtained in the first pilot phase and, in particular, the correlation between extroversion/introversion and different kind of cultural mediation tool. The importance of collecting user data in order to provide the best experience within the museum are discussed.

Presenters

Antonella Poce
Full Professor, Dept. Education and Humanities, University Modena and Reggio Emilia, Modena, Italy

Maria Rosaria Re
Researcher, Education, University Roma Tre, Italy

Mara Valente
PhD student, Department of Education, Roma Tre University, Roma, Italy

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Visitors

KEYWORDS

Profiling, Museum, Web-app, Customisation, Inclusion

Digital Media

Videos

Collecting Information About Visitors To Provide Personalised And Inclusive Experience Within Museums: The Inclusive Memory Webapp (Embed)

Downloads