Making Museums Matter: Competition in the Digital Age View Digital Media

Workshop Presentation
Jacqueline Goldstein  

Today museums are in a constant struggle with digital platforms such as YouTube, Instagram, and Netflix for capturing the attention of visitors. Many people want the instant gratification that comes with searching and finding almost immediately a massive variety of shows, podcasts and video games that they can interact with directly from their computers and even from their phones. This workshop explores how different museums around the world face up to this challenge to get visitors into their museums and how they achieve this successfully or how they plan to.