Abstract
We are in the midst of a cultural creative revolution. Our visitors have more choice for entertainment than ever before, and they don’t have to leave their homes to enjoy it. The economy of perceived value means that we must find new and more agile ways to attract new attendees to our institutions while still maintaining the personal touch. This showcase highlights one of the most innovative ways to do so, using perceived economic value as a cornerstone for finding new audiences and rethinking the way we market to them.
Details
Presentation Type
Theme
2019 Special Focus—Museums, Heritage and Sustainable Tourism
KEYWORDS
Marketing, Attendance, Ticketing, Audiences
Digital Media
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