Interpreting Priorities: How Museums Balance Competing Obligations

Abstract

Museums face competing priorities every day: the mantle as the authority on our content; the responsibility to our constituents to provide compelling and entertaining experiences; the imperative to expand and diversify our audience; the obligation to our Board and stakeholders for sustainability. How do we balance these disparate responsibilities without losing sight of our mission and the communities we are committed to serving? By examining the messaging we use and the programs we offer, this study considers how to balance these priorities. Coming from different corners of the museum world - a hands-on children’s museum and a military history education center - we uncover ways to address our common challenges.

Presenters

Jillian Decker
Director of Development and Communications, Development, Visual Arts Center of New Jersey, New Jersey, United States

Jerisha Parker Gordon

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Visitors

KEYWORDS

Visitors, Interpretation, Priorities, Mission, Programming, Communications, Museums, Stakeholders, Audience

Digital Media

This presenter hasn’t added media.
Request media and follow this presentation.