Eleventh International Conference on The Inclusive Museum

Abstract

Public museums and corporate art collections are very similar in many aspects. The main differences are their mission - ICOM definition vs. no obligation to represent a canon - as well as their funding, and consequently their collecting (and deaccessioning) strategies. Publications that have been written on corporate art collections and philanthropy normally include a section relating to the reasons and motivations for collecting. However, far too little attention has been paid to their influence on public museum policies, and their possible collaborations. To remedy this gap my study seeks to discuss the pros and cons of corporate collecting policies as well as to gather the best practices of this agency. Through comparative institutional analysis of the selected establishments in Europe and Asia, the research aims to recognize their best features in order to build a theory supporting strategic planning in museums. My proposed talk seeks to address the following questions: What are the differences between public museums and corporate art collections regarding strategy, policies and marketing? What can they learn from each other? What can the museum of the future learn from corporate art collections?