Eleventh International Conference on The Inclusive Museum

Abstract

More satisfied visitors, higher turnover in cafés and shops, less visitors in traffic jams, and extra income from travel services are some of the aims of a mobility program in The Netherlands set up to help museums and leisure locations enhance the hospitality of their access. By extending the red carpet, mobility management becomes enjoyable and rewarding. In the smart travel program ‘Hospitality Accessibility’ simple solutions are collected and shared among participating organisations. A central theme is that the success of the organisations involved decreases from dissatisfaction caused by insufficient information, bad accessibility and other mobility issues. Focus is on mobility information, access to public transport, signage towards and inside the museum and many other transport and hospitality issues. Improvements lead to higher general visitor satisfaction, more time to enjoy the museum and spend money, higher numbers of returning visitors, better word-of-mouth advertising and more positive social media reviews. Some participants include Holland Open Air Museum Arnhem, Dutch Design Week, Ontdekfabriek Eindhoven, and museum Catharijneconvent Utrecht. We will show examples and best practices that can be applied immediately so attendees can roll out the red carpet of their museum upon returning home.