Abstract
The 2005 Faro Convention is concerned with the appropriation of cultural heritage by self-established communities. It recognizes the crucial role of alternative voices in creating an inclusive environment, where all those who feel ignored or marginalized by the official cultural orthodoxies may find a channel to express themselves. The Pluggable Social Platform for Heritage Awareness and Participation (PLUGGY) serves the Faro Convention by raising individuals and heritage communities to the role of creators, curators, advocates, and users of heritage assets. PLUGGY is web-based, accessible, and structured according to heritage consumers’ values, aspirations, and needs. It is a flexible instrument that enables citizens to share tangible and intangible heritage elements, build heritage communities, create distribution channels, and interact with each other. Heritage digital platforms, applications, and repositories already exist (Europeana, Google Cultural Institute) and compile collections from museums, libraries, and other institutions through virtualization. Their approach is top-down and is mainly supported by institutions. The average citizen is not involved in their creation and they fail to establish heritage communities. Social platforms have proven remarkably successful at building networks based on the contributions of their users. However, their possibilities have not been fully exploited with regards to cultural heritage promotion and integration in people’s everyday life. PLUGGY bridges this gap by providing the necessary tools to allow users to share their local knowledge and everyday experience with others, together with the contribution of museums, building extensive networks around their common interest in connecting the past, the present, and the future.
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