Eighth International Conference on Health, Wellness & Society

Abstract

The rapidly expanding of the multifamily housing market, as well as rental households with different age groups, diverse cultural and ethnic backgrounds are creating niche markets with various housing needs and lifestyle preferences. This growing trend is also driving demand for a vast array of amenities to support healthy community development. As health and well-being rapidly emerge as important areas of opportunity for the real estate industry, many private multifamily developers recognized this trend and responded with a series of new health-related amenities. However, they are still in the early stage to involve health strategies in new projects, and often lack of well-defined descriptions of health and wellness in their amenity design. Understanding what drives healthy amenity trends in renter’s new home choosing tendencies, therefore, is necessary to help the developers preparing for the changes going forward and compete in the industry. This research seeks to explore the trending health-related amenities built in multifamily communities and build the evidence for how they influence people on their health and wellness. The findings of this study will help the private multifamily developers to identify the growing trend of health-related amenity demand across multi-generational renters, and enhance housing site to accommodate with high utilized amenities. This study is also expected to include rigorous empirical research evidence to help multifamily developers on new amenities investment in future housing projects, in order to appeal the renters to an advanced way of life and bring the best return on the investment.