Abstract
This paper considers heritage values, ethics, aesthetics, environment, and practices in design, architecture, and construction by providing a case study of Aman Resorts (a Swiss-headquartered multinational hospitality company) in China. Four resorts have been operating in China since 2008. Three of them are related to UNESCO (United Nations Educational, Scientific and Cultural Organization) World Heritage Sites, and one of them is not. This one was reassembled from 50 deconstructed ancient villas moved from Fuzhou, which were built hundred decades ago. 10,000 camphor trees were moved with these villas to construct this resort. By analyzing how Aman Resorts applied heritage values, ethics, aesthetics, environment, and practices into the design, architecture, and construction of these four resorts, we find a relationship was built between invisible culture and visible architecture. Further, this relationship creates a new trend of communication in the hotel and hospitality business. A simple relationship between business and consumer has been changed to a communication between a habit (contains invisible values and culture, man-made design, architecture, and construction and natural environment) and consumer through business. Eventually, we suggest a theoretical model of communication among design and creation, nature, and human civilization for design, architecture, and construction in the hotel and hospitality industry.
Presenters
Yang LiuAssistant Professor, Business, Fitchburg State University, Massachusetts, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Heritage Values, Ethics, Aesthetics, Environment, Design, Architecture, Construction, Communication, Culture
