Mapping the Meaning of the Isla San Marcos: Correspondence Analysis of Descriptor Categories

Abstract

This paper is focused on the results of a study of meanings attached to an emblematic place in the city of Aguascalientes: the Isla San Marcos. This place is mainly used during the San Marcos International Fair, hosting events, articles, exhibitions, mechanical games, gastronomic offers, and others. An online survey was applied to 300 participants, asking them to write three word or short phrases with spontaneous thoughts about the place. These expressions were thematically coded and then submitted to correspondence analysis according to their co-occurrences. Results show that, one one hand, mainstream categories are the ones attached to the main event (the fair); on the other hand, there are some categories regarding emergent practices that show potential, day-to-day uses of the Isla San Marcos that reclaim this space for the city’s inhabitants.

Presenters

Miguel Angel Sahagún Padilla
Full Professor, Social Sciences and Humanities / Psychology, Universidad Autónoma de Aguascalientes, Aguascalientes, Mexico

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Social Impacts

KEYWORDS

Meanings; Emblematic Places; Massive Events; Correspondence Analysis; Open Descriptors

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