How to Foster Empathy and Buy-in Using Storytelling Techniques

Abstract

Heroes are sought after, villains are feared, viewers forgotten, and victims avoided. When people complain, blame, and whine, they drain the team’s energy and miss out on opportunities because they are seen as incapable of succeeding. To attract the best talent, motivate others, and foster empathy, leaders need to tell the right kind of stories. Learn how to change your narrative, cast the right person as hero, and inspire people to get the job done.

Presenters

Shannon Peel
Brand Storyteller, MarketAPeel, British Columbia, Canada

Details

Presentation Type

Innovation Showcase

Theme

Social Realities

KEYWORDS

Storytelling, Leadership, Branding, Social, Connection

Digital Media

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