Abstract
With digital technologies facilitating the information sharing and knowledge exchange, online communities have become a global space that could facilitate consumers’ information search. This proposal examines how technologies have changed Internet users’ information sharing behaviors and discusses the influence of cultural diversity in electronic word-of-mouth (eWOM) communication. Specifically, this proposal argues an important role of culture in information sharing in online communities by examining how new technologies have shaped and impacted the knowledge exchange process.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Technologies in Knowledge Sharing
KEYWORDS
Technologies, Information Sharing, Cultural Diversity, Electronic Word-of-Mouth
Digital Media
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