Abstract
This is an advance of the research focused on a proposal of a model for artificial intelligence automation of the optimization activities related with a promotional message and considering three variables: message, scope and frequency. This model pretends to be an open code alternative to those that are already offered by dominant players in the digital advertising sector with closed platforms. Results of this study will allow micro and small businesses to have a tool to optimize financial resources dedicated to generate leads, also will be able to project the competitive position of a promotional message versus the competition’s.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Technologies and Human Usability
KEYWORDS
Marketing, Artificial Intelligence
Digital Media
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