Abstract

The purpose of the study is to find an interlink between the concepts of intrapreneurship, innovation, and business models through the fundamentals of the dynamic concept. It is a qualitative study with data. collected through interviews and observations. Implications include the importance of intrapreneurs in driving innovation, ascertaining where intrapreneurs are located, acknowledging the different innovation types at the different levels of the organisation. It contributes to understanding strategy implementation through business model innovation and business model evolution.

Presenters

Nomkhosi Radebe
New Lecturer, Management, Wits University, Gauteng, South Africa

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Participatory Process

KEYWORDS

INTRAPRENEURSHIP, INNOVATION, BUSINESS MODELS, DYNAMIC CAPABILITIES

Digital Media

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