Abstract
Designers and manufacturers should aim at evolving a new, more mature aesthetic models that should reflect an ethic model of sustainability based on the philosophical concept of “Wu Wei” (Chinese, literally “non-doing”), an important concept of Taoism and means “effortless action”, or in other words, action that does not involve struggle or excessive effort. The application of the theory of Wu Wei to product development would introduce the ethical element to the design discourse, through the idea of always seeking balance between action (development) and resources (nature).
Presenters
Paolo GrazioliAssistant Professor, Industrial Design, Metroplitan State University of Denver, Colorado, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Aesthetics, Balance, Sustainability
