Abstract
The study sought to determine the implementation of CSR activities and their effects on the beneficiaries’ quality of life. A mixed-method type of research was used in this study, combining quantitative correlational and qualitative analysis. It utilized statistical tools such as frequency, percentage, mean, weighted mean, and regression analysis. The research instrument was standardized and adopted from the study of Kim, Uysal, and Sirgy (2012) entitled” How does tourism in a community impact the quality of life of community residents?” The interview used guide questions to direct the responses of the respondents. The study’s subject is the 400 beneficiaries of the Pilipino Banana Growers and Exporters Association (PBGEA). The findings reveal that PBGEA’s CSR activities regarding economic, social, cultural, and environmental were implemented to a moderate extent. On the other hand, the beneficiaries’ quality of life in terms of life satisfaction on various conditions, level of life satisfaction, and satisfaction level on health and safety were all categorized as reasonably satisfied. The CSR factors such as economic, social, and cultural were not statistically significant to claim their influence on the community’s quality of life. However, though environmental factors significantly influence the community’s quality of life, the extent or magnitude of its influence cannot be said to have a significant effect as its beta coefficient is at 0.65, an indication of a weak effect. Considering the findings and conclusions of the study, recommendations were suggested to their beneficiaries.
Presenters
Ernesto CorderoPOST-Ph.D. Research Scholar, Interdisciplinary Research on Contemporary Social Issues, St. Paul University/ University of Ottawa, Ontario, Canada Glen De Leon
Dean, College of Business, Management, and Accountancy, De La Salle Araneta University, Philippines
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
CSR QUALITY OF LIFE WELL-BEING BENEFICIARIES SOCIAL, ENVIRONMENTAL, CULTURAL, ECONOMIC
