Abstract
Using the Framework for Strategic Sustainable Development (FSSD) as an analytical tool, this work examines the sustainability decision making in an Indian village. Kuthambakkam – through the efforts of Elango Rangasamy – has become a site of value for understanding how sustainable development concepts can be applied successfully in an actual developing world scenario. The FSSD, including the concepts of ‘The Funnel’, back-casting and the principle based definition are used to analyse the Kuthambakkam case. This identifies how the decision-making process and actions in the panchayat provide a unique and valuable model of leadership for sustainability – with well-being as a goal. A decentralised, solar-powered disinfectant production method pioneered by Elango is the main project that is examined for this study. The model is currently operated by women’s self help groups in several locations within and nearby to the village – including a large scale production at a vital vegetable market. As the priority of the leadership – or end goal of the funnel – is the well-being of disadvantaged people, the results show superior alignment with sustainability principles compared to decisions made in the corporate world.
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KEYWORDS
Sustainability Leadership, Marginalised community development, Holistic well-being, Horizontal growth, Low-cost
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