Fifteenth International Conference on Environmental, Cultural, Economic & Social Sustainability

Abstract

Given climate change denial, do audiences believe the sustainability messaging they read on social media? Since 2010, Metro Vancouver, a Canadian inter-governmental agency representing twenty-three local governments, has referenced a Sustainability Framework in delivering core services, meeting planning and regulatory responsibilities, and acting as a political forum for its membership. Social media has become an important component of Metro Vancouver’s communications strategy, but there are increasing concerns around fake news, algorithm biases, and bot activity from automated computer programs. This poster will present the results of a research project that examined the extent of Metro Vancouver’s social media presence and analyzed three Facebook campaigns totaling twelve million impressions, and conclude with four recommendations for managing social media in the local government context.