Fifteenth International Conference on Environmental, Cultural, Economic & Social Sustainability

Abstract

Economic prosperity has caused pollution, using too many natural resources, and potentially harming the developments of our future generations. Sustainable development is a paradigm shift. The triple bottom line (TBL) model has been widely used for nearly two decades to manage sustainability issues, however it is not sufficient. There is a new paradigm shift from TBL to the triple top line (TTL) model. In this case study, we look at how TTL model is used by a chemical firm in Taiwan at strategic level to manage its sustainable development issues. This study collects data using semi-structured interviews with the firm’s senior management and from public information of the firm. TTL model has offered insights for new product development, improved communications within the company, improved employer-employee relations as well as the relationships with the community. The findings of this paper are the partial results of an on-going study of the sustainability development in automotive supply chain.