Abstract

The popularity of mobile fitness apps and their associated social competition features has surged among both current and prospective exercise enthusiasts. These apps create an environment where users can compare their physical activity levels with others. This study aims to investigate whether individuals exposed to mobile fitness apps and promotional messages regarding PA and 5K events are more likely to demonstrate increased step counts and intentions to engage in various health-related activities. Additionally, the study examines the impact of different types of social competitions on PA engagement and intentions to participate in fitness activities. Analyzing data from 43 participants using Wilcoxon signed-rank and repeated measures ANOVA, the study found that the post-test group exhibited an increase in the duration of PA days, intentions to participate in 5K events, and use of mobile applications. The repeated measures ANOVA reveal a slight rise in step count for the upward and lateral competition groups. These findings underscore the significance of ongoing engagement through messages and the transition of novice individuals in physical activity towards a more intermediate level.

Presenters

Inje Cho
Assistant Professor, Graham School of Business/Sport Tourism and Hospitality Management, York College of Pennsylvania, Pennsylvania, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Sport and Health

KEYWORDS

Physical Activity, Social Competition, Mobile App, Sport Event

Digital Media

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