Abstract
Social, cultural, and economic capital are significant assets for protagonists in the sports sector such as athletes and coaches, providing opportunities for development, success, and recognition. This paper explores the definitions and benefits of these capitals and discusses how they contribute to the success of these protagonists, with illustrative examples from a variety of sports and cultures. It also examines some limitations of current sports public policies aimed at athletes and coaches and recommends changes to support their development and success that will benefit them, as well as have positive externalities for the rest of the sports sector and society as a whole.
Presenters
Elizabete CardosoLecturer | Director of Communications, Department for Health, University of Bath, United Kingdom
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Sports Management and Commercialization
KEYWORDS
Social Capital; Cultural Capital; Economic Capital; Athletes; Coaches; Sports
Digital Media
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