Talk Smack: Chael Sonnen and the Bad Guy Fallacy

Abstract

This paper examines the use of trash talk in mixed martial arts (MMA), focusing on the rhetorical strategies employed by Chael Sonnen, a famous MMA fighter, to develop his “bad guy” fighter ethos. Drawing from previous research into ad homiem, this study juxtaposes Sonnens trash talk with Fishers motives of communication. Through quotation analysis, the paper demonstrates how Sonnen employs various rhetorical devices and elements of absurdity to affirm, reaffirm, purify, and subvert his fighter ethos and the ethos of his opponents.

Presenters

Max Simon
Student, Master of Arts in Interdisciplinary Studies, Oregon State University, Oregon, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Sporting Cultures and Identities

KEYWORDS

MMA, Combat, Communication, Trashtalk, Ethos, Motive, Fallacy

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