Abstract

There are two primary aims of this study. The first is to investigate if the motivation scale for sports consumption (MSSC) developed by Trail and James (2001), and adopted by many researchers in the context of traditional sports, can effectively be applied to esports, sports video gaming genre, fans. And to determine how it can be modified to better address the motivations of esports fans. The second is to use some of the data gathered in the first investigation to explore the differences in audience expectations of a live esports StreamCast, specifically sports video gaming and a live traditional sports broadcast.

Presenters

Laurel Michele Walzak
Associate Professor, Sport, Toronto Metropolitan University, Canada

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

2019 Special Focus - Sports Media Vectors: Digitization, Expanding Audiences, and the Globalization of Live Sport

KEYWORDS

Esports, Live Sports, Video Games

Digital Media

This presenter hasn’t added media.
Request media and follow this presentation.