Tenth International Conference on Sport & Society

Abstract

Taiwan is experiencing some cultural legacies about the female manager from Japan. This kind of legacy formed a gender bias for coaches, players, and female managers in sporting teams. Therefore, the main purpose of this study is to explore the roles expectations and gender performance of female managers play in the college basketball team. The findings tell us that basketball coaches and players expect female managers to accomplish three kinds of work such as caregiver (like a mother to prepare drinking water and clean locker room…), supportive assistance (like a wife to record their score in the game and manage the expenditure of team…) and idol worship (like a lover to cheer on and adore the male athlete…). Gender biases are still reproducing gender hegemony and making an unequal division of labor between male athletes and female managers in the basketball team.