Abstract
Feminist scholar Marilyn Waring’s analysis of the political economy of labour revealed women are excluded by economists, and therefore, policies and policy-makers, and this theory might intersect with the sports media industry. This paper will focus on female baseball fans as a gendered-entity in sports media’s ‘economy of visibility’ (Banet-Weiser, 2015 via Cooky, 2018), and will be investigated through the following research question: If Waring’s findings highlight the economic ways women are undervalued in society, how might female baseball fans experience similar realities– being exploited as consumers, ignored as participants, and denied opportunities as leaders? This research aims to assess female baseball fans as an audience– including women working in sports media– to measure their attitudes and motivations (re: attendance issues across Major League Baseball). This paper may also include segments from a web series focused on the stories of women in baseball, being produced concurrently with this research paper.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Sporting Cultures and Identities
KEYWORDS
Gender, Identities, Diversity, Values, Community, Marketing, Media, Professions
Digital Media
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