Tenth International Conference on Sport & Society

Abstract

It is an exciting time to work in photography and video production. Innovations in camera technology are accelerating, and professional-grade equipment is becoming increasingly more affordable. Sport media professionals have been significantly impacted, because they require the most sophisticated equipment in order to capture live action. One recent innovation has the potential to redefine media production altogether: cameras will soon be capable of simultaneously capturing still photography and motion video, with no discrepancy in quality. Using the theoretical framework of convergence culture proposed by Henry Jenkins, this research asks: will the traditionally separate roles of photographer and video producer become one? This study will explore the economic, social, and technological implications of this convergence as it relates to sport media.