Abstract
The Trail Event Impact project aims to capture the community identity related to one trail running events and what are the runner’s connections to it. Web 2.0 provides new insights into the ability of sports events to structure social territories. Online Social Media (OSN) such as Twitter are used by brands, groups, and all kinds of users. The brand needs some monitoring to set up digital strategies and e-reputation management based on the most extensive understanding of their own community. Furthermore, a sporting event must be considered according to different spaces and scales. Social networks and the OSM have become real spaces where people communicate, exchange, evaluate and comment on their experiences.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Sporting Cultures and Identities
KEYWORDS
Running, Event, Community, Identity, Media, Twitter, Lexicographic
Digital Media
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